Brand Damage
It's Personal!
by
Book Cover & Preview Text
It is our belief that Personal Brand Management is going to be a strategic initiative in all businesses by 2015- if they are to survive.The book includes two unique perspectives. The audience for this is truly anyone looking to manage what people think about them. They have even worked in a handbook section at the end that speaks to everyone from a teenage high school student to those ending their careers. Some Topics Include: - Personal Branding Defined - How to Create a Personal Brand - How to Avoid Damaging Your Brand - Creating Offensive and Defensive Strategies - Tying Your Personal Brand to the Corporate Brand - Technology’s Role in All of This - Samples & Case Studies
Formats
Book Details
About the Book
Personal branding is going to be one of North American businesses’ most critical strategic initiatives in the next 3-5 years. Information is more accessible on individuals than ever before. Social media is making details about people more accessible and creating a ton of data to help people form opinions about individuals. "Brand Damage - It's Personal!" deals with the ever-growing importance of personal branding. This book is a practical guide for everyone from teenagers to seasoned professionals. It provides information on how to create and proactively manage your brand, items that can damage a brand, and entertaining stories and illustrations.
About the Author
Larry Linne is the best-selling author of the book Make the Noise Go Away. Currently CEO/President of Sitkins International and Intellectual Innovations, he owns two companies that are successful globally. Larry’s first book was a Clarion 5 Star top performing book. He has spent over a dozen years helping companies and individuals create and improve their brand, and is internationally considered a thought leader in business strategy and growth. Patrick Sitkins is a Partner & Managing Director at SiliconCloud which is a leading global digital marketing firm. He is considered a branding leader and digital marketing & social media expert.