The Insider
by
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If ever there was one thing people had a lot of questions about, it’s the car business! Not only questions, but fear, dislike and disdain. Buying a car. A purchase of pride and necessity. And where would you be without it?! Yet, you hate buying it. You don’t like who’s selling it and you almost come to “blows” negotiating for it! So great is the inability of the general public to transverse smoothly, easily and comfortably from old car to new that General Motors even created a whole new line of cars (Saturn) to accommodate those who fear part of the buying process and take advantage of a marketplace it spawns. The Insider gives you more answers than you have questions. Throughout this 519 page book, you’ll find a wealth of valuable and indispensable information, as you can see from the chapters below, all designed to save you a lot of time and money and make buying cars as enjoyable as the new car itself! • Chapter 1 – Car Salesmen and Customers – Water and Oil? • Chapter 2 – What Type of Buyer Are You? • Chapter 3 – Buying Basics – Become A Better Buyer • Chapter 4 – Credit • Chapter 5 – Financing – Dealer F & I Departments • Chapter 6 – Car Salesmen vs. Real Estate Agents • Chapter 7 – M.S.R.P. – The Vital Sticker, Vital Info • Chapter 8 – Advertising • Chapter 9 – Tent Sales • Chapter 10 – Steps to a • Chapter 11 – When to Buy – Is Later Better? • Chapter 12 – Previous Owners? Why Ask? • Chapter 13 – My Favorite Customer • Chapter 14 – Would You Believe? • Chapter 15 – The Numbers Game • Chapter 16 – Selling Systems – Tools & Traps • Chapter 17 – Paperwork, Paperwork, Paperwork! • Chapter 18 – I’ll Be-Back! • Chapter 19 – Inside – A Week With A Salesman In short, not only will you learn how to buy cars, but you could sell them too! Because, now you’ll know what they know!!
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About the Book
The Insider takes you where most people have never been, or, are likely to go. And many of those who ventured in, drawn by the images and perks of new cars, big money, and the mystic of the profession, don’t manage to survive. It takes you inside the automobile industry. Why? Because if you know how cars are sold, you’ll know how to buy them!...and I left no stone unturned. There is no other single book in the world with all the “inside” information on the details of buying and selling cars. It is, without a doubt, the most comprehensive source you’ll find covering the keys to dealer advertising, the “tools and traps” of selling, how to read, use and understand window stickers, bump labels, and buyer’s guides, how to figure payments in seconds!, how salesmen “type” what kind of buyer you are, how salesmen are trained, how to negotiate fast and easy, and more! If it’s not in here, it’s not worth knowing. No longer does the experience of buying a car have to be only moderately better than going to the dentist. With The Insider you’ll save time and money, and buy all your cars with confidence, because now you can work with salesmen instead of “dealing” with them!
About the Author
William Kelbaugh was born Retiring in 2003, after 27 years selling cars, he opened his own successful business and resides in