How to Sell Long Term Care Insurance to Mr. and Mrs. Jones; a Guide from Lead Card to Sale
by
Book Cover & Preview Text
With thousands of people turning 65 each day, opportunities abound for the long term care (LTC) salesman. Unfortunately, the truth of how to sell LTC insurance seems hidden. I became aware of this over the past few years as I myself changed focus from that of a full time LTC salesman to one that works with agents.
Having the chance to go to different conventions and seeing the abundance of senior product sales tools in the form of books, tapes, videos, etc., I became aware that many who claim to know something about LTC selling actually know very little. It seemed to me that what many agents have been exposed to are “opinions,” not experiential knowledge obtained only by working in the field.
LTC companies spend lot’s of money doing what they call marketing, but the actual “know how” of selling long term care insurance is hard to be found. We have been surrounded by motivational speakers with so called great ideas, rather than those who have the real goods on the “how-tos of selling.” I speak with agents everyday from all over the country that are thirsty for this kind of knowledge.
Formats
Book Details
About the Book
Escape the endless LTC marketing gimmicks by the so called experts and enjoy a real world selling approach from someone who’s actually done it! Curt Vahle takes you from the lead card through to the sale and shows you step by step how to sell this most mysterious of insurance products. . .LONG TERM CARE INSURANCE!
About the Author
After 15 years as an insurance agent in the LTC business, Curt Vahle presently works as the Field Sales Manager for Oak Street Funding; a company dedicated to assisting insurance agents with their capital needs. He also works as a speaker and teacher for agents, agencies, and insurance companies desiring to grow their LTC business with a “real world” approach to selling. Curt and his wife Judy have four grown children, one grandchild (so far), and he is an absolute acoustic guitar fanatic.
To bring Curt into your company or organization as a speaker, or for an in depth sales training course, feel free to call and leave a message at (317) 690-8614. You may also write him at ltccurt@yahoo.com ; Curt welcomes all correspondences.