The Ultimate Seminar Program for the Financial Advisor
A Ten Step Program Designed to Double your Referrals and Re-energize your Business
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Step 9: It’s Show Time
At this point you have created the foundation of your seminar strategy from the core needs and concerns of your target market. You have developed a defined process for attracting clients and prospects to your event, you have prepped your presenter and elevated the commitment of the participants. Our focus now shifts from filling the event to the event itself.
Now that you finally have them in the room, how do you move them to action? There are two critical aspects to the presentation that when effectively combined can be the catalyst to developing new business. You want to create an environment in the room that puts the participants at ease and that immediately has them interacting with others. Let’s call this seminar etiquette. The second is your presentation. There are three vital components to a great presentation:
1. Engage the audience
2. Educate the audience
3. Elevate the audience to action
In this chapter you will learn how to create a warm, energized environment with your clients and prospects and how to leverage that atmosphere by engaging the audience. You will also learn how to educate the audience by providing just enough information to be of value, yet not overload them which dilutes your message. Finally, you will learn how to escalate the audiences’ commitment to taking action, and specifically taking action with you. So let’s get started.
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About the Book
While most advisors recognize the impact and marketing value of seminars, they struggle to find a reliable formula that will convert their seminar efforts into new business.
Adri Miller-Heckman has that formula. Adri not only built her business strictly through seminars, she has taught thousands of Financial Advisors how to implement a seminar program that works. In her book Adri walks you through 10 steps to a program that will produce the results you want.
Isn’t it time you received the training you need to make your seminar program work
About the Author
Adri Miller-Heckman is a financial services expert with extensive nation wide training experience. Her 22-year tenure with the industry includes positions as Financial Advisor, Smith Barney National Training Officer and Director of National Sales a division of Citigroup. Adri has successfully trained thousands of financial advisors in business development, sales and marketing, seminar planning and client relations. As President and Owner of Adri Miller Consulting Adri provides one-on-one monthly coaching, group training programs and motivational presentations to companies and individual advisors. As a success coach, public speaker, wife, mother and step-mother to 6 teenagers, Adri knows the importance of finding that crucial balance essential to success.