Best Little Marketing Book Ever
Nothing Happens Till...Somebody Sells Something
by
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What’s In Side - Chapter I – “What Goes Wrong…” Your first business development/sales job Chapter II – “Who You Going To Call…” Your Data Base Chapter III – “Don’t Leave All Your Candy In The Lobby…” Sales literature Chapter IV – “The Good, The Bad and The Ugly…” Sales Calls Chapter V – “Make My Decision Easy…” Sales Presentations Chapter VI – “It Is Not What You Get Paid, It Is What You Do Not Get Paid” Compensation Chapter VII – “Where Did They Go…” Business Development In A Down Economy Chapter VIII – “Here We Are Folks…” Trade Shows Chapter IX – “If It Was easy Everybody Would Be Doing It” Attitude & Persistence Chapter X – “What Time Is It…” Client Communications Chapter XI – “Who Me? Yes You”. Making Your Self Irreplaceable
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About the Book
Hello My Name is Fred Coldwell. I wrote The Best Little Marketing Book Ever as a “How To Guide” for the new and experienced business development/sales professional, the small business owner who does not know how to get started, and for anyone who wants to increase company sales. Before I wrote the book I realized that there are several books on how to sell, but very few on how to set up and administer an on going marketing program. Selling to a new client is one thing, but getting in front of those new clients to make your sales presentation is another. It takes work and organization and that organization is what the book provides, from establishing an effective data base of potential clients, developing company literature, cold sales calls, setting up your sales presentations, trade shows, marketing in a down economy, the importance of persistence & attitude, and more. It is not theoretical it is a practical approach that anyone can follow and it is based on 40 years of experience. Quote: “It is a step-by-step guide on how to set up and run an effective in-house marketing program.” David Moskowicz, V.P. Plama ,LLP
About the Author
FRED COLDWELL was Director of Marketing and Operations for the Diversified Services Division of a Fortune 500 company. Since 2000 he has been the Director of Business Development for an architectural firm outside of Philadelphia, PA. From 2000 to 2009 he has won numerous Pinnacle, Pyramid and SAM (Excellence in Sales and Marketing) awards in the Mid-Atlantic Region. These awards included but not limited to: Best Direct Mail Piece, Most Creative Direct Mail Piece, Most Creative Color Print AD, Best Half Page Black and White AD, Best Marketing Concept, Most Creative Brochure, Best Over All Marketing Concept, Best Web Site, etc.