Not Extinct Yet

About the Book

Former newspaper executive publishes new book… Not Extinct Yet. In his memoir of 44 years in publishing, Rick Rae talks about the ups and downs of the newspaper business from his unique vantage point. In a career spanning almost twenty locations in the United States and Canada, Rick has worked for, or managed over fifty newspapers. In this book he shares some of his experiences, such as butting heads with unions, dealing with employees who embezzle, contacts with celebrities, law suits, advertising sales techniques, competitive market situations and many other details about this fascinating industry. He has worn several hats during his years in the business.... from ad sales, editor, production manager, circulation manager, publisher, vice president and president of publishing companies ranging in size from small local weeklies to suburban dailies in the 100,000-200,000 circulation range. He talks about buying his own company at age 68 and how he is growing his company as he enters his 73rd year. Produced in hard and soft cover as well as an electronic version, Not Extinct Yet is available through Bookstore.authorhouse.com. ISBN number is 978146783507-7 for soft cover, 978146783508-4 hardcover and 978146783509-1 for the electronic version. For more information contact penny.rae@raemedia.net

About the Author

RICHARD RAE WAS BORN AND educated in Canada but dropped out of high school in 1957 without graduating. After a short stint of working as a bank teller, he joined International Harvester Company in his hometown of Hamilton, Ontario as a clerk. He moved to the diesel truck division as a specification writer and then on to writing owner’s and operator’s manuals for other International products. After five years at Harvester he moved to London, Ontario to become an advertising copywriter for Western Tire and Auto Supply, a company with 60 stores located throughout the eastern provinces. The book begins with the return to his hometown to begin work in a newspaper career that would span forty-four years, and as Rick says, “sort of, continues to this day.” He and his family immigrated to the United States in 1973 to Michigan where he joined Capital Cities Corporation as retail advertising manager at the Oakland Press. He became a United States citizen in 1982 after being promoted to publisher of the Mountain Press in East Tennessee. He also continued his education and graduated from High School that same year. For most of his newspaper career he has worked in public companies such as Southam Newspapers, Capital Cities Corporation, Harte-Hanks Communications, Gray Television and Triple Crown Media. Career side trips with Worrell Enterprises, Sutherland Newspapers, Southern Farm Publications, Ogden Newspapers, Tribune-Review Printing and Chatfield Taylor Enterprises have helped round out his experience. While short on scholastic education, Rick has loads of practical education and knowledge gained in his travels as a manager of publications in four Canadian Cities and nine American states. For the last ten years of his career, Rick worked in the Suburban Atlanta area, first as publisher of the Gwinnett Daily Post and Rockdale Citizen and then as president of Post-Citizen Media. When Gray Television spun off those properties in a new public entity called Triple Crown Media, Rick became ice-president of that company, overseeing operations of the Gwinnett and Rockdale newspapers as well as the Newton Citizen, the Clayton News Daily, the Henry Herald and the Jackson Progress Argus. He retired from Triple Crown in 2006. He now is president of Continental Features, a division of Rae Media Services Inc., a media company owned by he and his wife.