Happening Field

About the Book

Happening Field is a collection of stories based on author’s experiences during his 35 year advertising career. The author went on jotting his experiences which, he felt, would later lend to development in to a short story. The stories touch the gamut of advertising functions from business maintenance and campaign planning to releases in media. However, the stories are not about advertising. Advertising is just the back drop. Happening Field may interest not only advertising persons but English loving readers all over the world irrespective of reader’s field of work. Readers may relate themselves with protagonists of stories. If that happens, author feels, he is successful in his endeavor. The experiences in the stories are checkered yet charming and curious. An interesting read, which you won’t leave aside before you finish it.

About the Author

Vijay Pradhan alias Kumaar Pradhan is an Indian sr. citizen. He is a B. A. Special in Economics. He has a pair of Post Graduate Diplomas in Marketing Management and Advertising & Mass Communication. He has written copy for many of his clients. He is a commercial artist too. He has stints in several Ad Agencies in Mumbai, India on senior management levels. Nearly twenty-five years he practiced as Advertising Consultant. He is now retired from advertising field. He has taught Advertising Theory for nearly a decade as a visiting faculty in Sir J. J. Institute of Applied Arts, Mumbai, India, which is a government institution. He considers himself a disciple of David O’Gilvy though he had no occasion to meet him. Though in professional circle he is known as Vijay Pradhan, he writes under his home name Kumaar Pradhan which is widely known in his private circle.