No Prizes for Runners-Up

About the Book

Luke 14:28–30 reads, “Suppose one of you wants to build a tower. What is the first thing you will do? Won’t you sit down and figure out how much it will cost and if you have enough money to pay for it? Otherwise, you will start building the tower, but not be able to finish. Then everyone who sees what is happening will laugh at you. They will say, ‘You started building, but could not finish the job.’” Electioneering campaigns are no different. They need a plan to be successful. Running a political campaign is one of the most challenging and exhausting but rewarding activities possible. No Prizes for Runners-Up will not only guide you and the team through the process of planning the campaign but, more importantly, it will also show you how to successfully implement the plan. No Prizes for Runners-Up is aimed at individuals who are interested in knowing the full cycle of what needs to be done to win an election. The central goal of this book is to address the role of planning in electioneering campaign. No Prizes for Runners-Up details the need for research, goal setting, and crafting a winning message. The book incorporates a greater discussion on communication strategy, budgeting, as well as fund-raising. It covers state-of-the-art tips, strategies, and tactics for winning elections. The book contains how-to guides, step-by-step ideas, and amazing nuggets of information for political campaigns looking for the inside track on how to win. It is best suited for candidates, consultants, and campaign managers to learn the secrets of running a winning campaign. No Prizes for Runners-Up is the campaign book you want in your arsenal and the book you pray your opponent will not have.

About the Author

Kojo Yankah is a motivational speaker, speechwriter, debate coach, pollster and campaign strategist. He has a broad range of experience in political campaign strategy, communications planning, grassroots tactics, and fundraising. His accomplishments include working as a consultant for several major political campaigns. Over the past decade, he has consulted with dozens of political campaigns to help them win. Kojo has strategically advised several prestigious campaigns, including NPP UK Chairman Michael Ansah, Western Regional Secretary of NPP Charles Bissiue, First Vice Chairman of NPP UK Jojo Blankson, MP for Yagba-Kubori, Mustapha Ussif, and Shirley Kyei, NPP UK Women Organiser, among others. Though his consulting work has focused on New Patriotic Party candidates, this book is non-partisan. It teaches political strategy and tactics that work for all candidates, regardless of political affiliation. Authoring several articles on political campaign strategy, Kojo has advised and directed scores of candidates and campaign managers on how to successfully win an election. Raised in Ghana, Kojo earned a BA Hons from University of Ghana, an MSc from Queen Mary University of London, and a PGCE Post-Compulsory from Canterbury Christ Church University, London.