My Four Seasons

About the Book

My Four Seasons is a testimony of life. A personal diary transformed into a profound but also fun lecture about how to face an illness with a positive mind; describing how the family and the friends play the most important role in recovery. Having an illness doesn’t mean we are ill… this is the most definite message this book leaves us with. It’s a message of hope and pragmatism about how to cope with difficult moments in our life, which appear suddenly. Those typical moments when we ask ourselves: “Why me?” instead of: “Now what?”… What constructive learning can we extract from every experience? This is a book, which, those who don’t like reading, actually read it in “one shot”, and those who do enjoy books may even read it more than once. Refreshing and meaningful, it will bring memories of what is a priority in life and the values that fade away in our hectic day-to-day, in the middle of traffic, during the competitive professional race, in the search for financial stability… all valid elements in our earthly life, but which cannot be lived in isolation from our internal and spiritual world. Being happy is in our hands; it’s the attitude that makes the difference. We can choose to surrender to death, or we can choose to live. We can fall and stay there, or we can choose to get up! To all those men and women who have the sad experience of going through an illness experience, know that we can heal ourselves, by regaining the balance and harmony among mind, body and spirit. Hopefully this story, together with so many other testimonies out there, will help diminish the suffering of all those who are just now starting their own journey.

About the Author

Danila Sigal, born in Caracas, Venezuela, the youngest of four sisters, has a mixed background. Her mother Italian and her father Yugoslavian and a holocaust survivor from World War II, taught her the importance of treasuring a united family, and showed her how religions can converge together with love and common values. She speaks several languages confirming her passion for communication, and her interest and respect for different cultures and idiosyncrasies. She studied her elementary, high school and university in her home country (Venezuela), earning a degree in Business Administration, with a major in Management, and later completed a post-graduate degree in Marketing. She was granted in her high school years several awards for outstanding writing skills and mathematic abilities; skills she has applied in her long tenure of 20+ years as a business executive in a renowned multinational corporation, as well as in her daily life. Among her key accomplishments during her corporate journey, we could mention her leadership of the consumer & market knowledge function for Latin America for almost six years, where she played an important role in the establishment, design and execution of the Region’s 3-year vision, in which she co-owned the two strategic pillars of low income consumer understanding at the center of all decisions; as well as superior branding based on category drivers and brand fundamentals. Once transferred to the US, she played a similar role, but now with global scope, enhancing the consumer & shopper understanding for one of the Company’s billion dollar brands. She is considered a charismatic and inspirational leader, capable of delivering results via energized and motivated organizations, always balancing in-depth business knowledge with a caring human touch, and humility, traits that every leader should preserve. Writer of the book My Four Seasons – Having and Illness Does Not Mean You Are Ill, available in both English and Spanish; has also expanded her horizons empirically towards becoming a sensitive singer and song writer, using music as yet another vehicle to express her learning and experiences as she battles cancer. With a first diagnosis in 2002, has walked an incredible ordeal of years with metastatic recurrences, surgeries, radiation, and chemotherapy; and yet today, still in the battle, stands up firm with a contagious positive attitude, to help all those who just now begin their own journey with this terrible illness.