Saving Your Business Is Like Saving Your Life
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Medicine is Constantly Changing
One of the things that continues to hold my interest in Medicine is that fact that it is constantly changing; Every day new technology is being invented. New drugs come on to the market. New techniques are taught. While our basic knowledge is not much different from the days of Osler and even Plato, the actual practice of medicine would be unrecognizable to those esteemed healers. Much of the change has come about due to advances in technology. When applied correctly, advances in technology actually saves lives.
So too it is that businesses must change if they are to remain profitable or if they are to keep up with the changing world. Change is inevitable. The CEO’s role is to get people to change at a pace faster than they would do on their own if left alone.
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About the Book
People are fascinated by medicine as evidenced by the number of medical dramas on television. These same people are also fascinated by business, particularly the things that make a company successful. Dr Dresnick melds his extensive medical and business experience in an insightful and entertaining book which looks at the elements of taking care of critically ill and injured patients and how those same elements apply to “sick” companies. Dr. Dresnick has achieved national prominence as a physician AND as a corporate CEO. He has used his real life experiences as a physician and as a business man to make his points.
Learn how to take your company’s vital signs before it is too late! Learn the approach to dealing with a sick company. This book isn’t just the usual business theory; it is based on true medical AND business experience. Learn to approach business problems in the same way as doctors do who save lives everyday. As Dr. Dresnick explains, “Saving Your Business IS Like Saving Your Life.”
About the Author
Stephen J. Dresnick, MD is a long time veteran of the national medical entrepreneur scene. A