Tracks

About the Book

The goal of the marketer is to grow revenue. The easiest way to grow revenue is to optimize your marketing process. To develop more profitable customers fasters, you have to plan every activity for converting targets to prospects, prospects to customers, customers to subscribers, AND turning subscribers to evangelists. Otherwise, your marketing process is incomplete and not optimized. By helping you to set customer milestones, define the recurring interactions for achieving those milestones, TRACKS helps you to define a predictable and consistent customer experience and develop more profitable customers faster.

About the Author

An economist and marketer by education, Michael Capone is a results-oriented manager with a customer’s eye for detail and process. He has worked with more than thirty Fortune 500 companies and dozens of small and medium sized businesses in the U.S. and Eurpoe to define their customer communication programs. He has received numerous awards for the one-to-one and loyalty marketing initiatives he has implemented, spoken world-wide, and is the author of two books