Bridges to the Customer's Heart

About the Book

Bridges to the customer’s Heart; a 304-page book, by Paul Uduk illustrates Commonsense Uncontested Strategies to Outsell, Outsmart, and Out-compete the Competition By Doing The Simple Things They Wouldn’t Do. Published by Author House, the book successfully captures the essence of what it takes to be customer-centric.  It focuses on the simple things that you as an individual and your company can do to turn every service encounter into a WOW SERVICE! It is a down-to-earth manual on how to deliver no-nonsense customer service!   

An intriguing and inspiring book on customer service that has been carefully expressed with simplicity and elegance. It is intriguing in the sense that it has reduced complex concepts to a simple to-do-list of beautiful ideas that you can use on a Monday morning to deliver excellent service to a customer in whatever business situation you find yourself. It is inspiring in the sense that after reading a particular “Bridge” you feel like jumping into the service arena as an apostle of excellence to do whatever it takes to satisfy your customer! 

Made up of seven parts, with topics ranging from Modeling the Service: Service Strategy and Tactics, Promoting Service Zealotry, The Icing on the Service Excellence Cake, etc., Do whatever it takes to satisfy the customer” is the key message to this engaging book.

About the Author

Paul Uduk is the Head, Credit Analysis Unit, Credit Analysis & Processing Group, of Diamond Bank Plc. Before crossing over to Risk Management, he was part of the Human Capital Management Division with responsibility for masterminding training strategy and tactics.  An Associate Member, Institute of Financial Services (UK), and a member of the American Society for Training and Development, Paul has facilitated training programs for many organizations, locally and internationally, including the UNDP.  His new area of interest is study of forces that engender corporate enthusiasm. Paul and his family live in Lagos, Nigeria. Reach Paul at pauluduk@gmail.com.