Starting and Running a Small Business
The Bare Facts
by
Book Cover & Preview Text
The current world-wide financial and economic crisis has adversely affected large numbers of people in significant ways. Many small businesses must learn to navigate themselves through these difficult times. More than ever before, small business owners and managers are faced with the challenge of survival. Starting a small business in these tumultuous times requires much sober thought, and running the business successfully demands special talents, skills, knowledge and abilities. Starting and Running a Small Business: The Bare Facts is a book for these times.
Decades ago, it used to be said, with some degree of justification, that not much written material was available to small business owners and prospective small business owners. What was available was largely inaccessible to many small business owners. That state of affairs was unfortunate because the need for helpful information about starting and running a small business has long been acknowledged. Thousands of small businesses failed frequently because of inadequate preparation for becoming small business owners and/or inadequate management skills.
Over the past few years, the situation has changed. Now, there is a sea of information and advice about starting and running a small business enterprise. The problem now is that small business owners and prospective small business owners can be easily drowned in this bewildering sea of information. There are detailed textbooks designed for use in college and university courses dealing with entrepreneurship and small business management. But these often require their readers to contend with four or five hundred pages of rather technical material. Neither small business owners nor managers ask for or need this.
What is required in these difficult times is a book that presents the required material in a non-technical, non-threatening manner. The question is, what is the required material? In my capacity as an economic, business, and management consultant, college and university professor, and as a small business owner, I have been made aware of the basic needs of both small business owners and managers of small businesses. They need information that is necessary to help them understand small business management and to succeed in business, especially during economic and financial crises. They need to know both the personal and business prerequisites for becoming successful small business owners, and they need to know the basics of small business management. They need this information in a small handy book that is easy to read and goes straight to the bare facts. Starting and Running a Small Business: The Bare Facts fills this need.
Do You Have What It Takes?
Many business failures can be avoided if those who are contemplating small business ownership take the time to determine whether or not they have what it takes to succeed as small business owners. Well, you are bent on being a successful small business owner. That’s why you bought this book, and that’s why you will pay careful attention to the advice and instructions given in this chapter. Right? Let’s look at some of the most important requirements for small business success. First, we will look at some of the personal attributes that are required for success, and then we will consider other key requirements.
Formats
Book Details
About the Book
A practical guide for success as a small business owner and manager no matter what the economic condition might be. Exactly what you need: the bare facts.
STARTING AND RUNNING A SMALL BUSINESS
This plan for success as a small business owner or manager was written specifically for anyone who wants to start and run a successful small business. As an economics professor, business, economics & management consultant, and as a small business owner himself, the author writes from a position of knowledge and experience. Elijah James has helped numerous small business owners along the path to successful small business ownership and management. The vast knowledge and experience presented in this valuable book will provide you with the bare facts you need to start and run a successful small business. The book is also ideal as a text for courses in small business management or entrepreneurship. It shows you:
. What a feasibility study and a business plan entail
. Where to locate and where to get financing
. How to price and market your product or service
. How to plan your profit and prepare budgets
. What it takes to succeed as a small business owner and manager.
About the Author
Elijah M. James, Ph. D. is a prominent management, business, and economic consultant and a successful small business owner. A prolific writer, he has authored several books and articles in economics and related fields, including: Independent Consulting; Strategic Planning, Budgeting and Marketing in Small Business Enterprises; Macroeconomics; and Microeconomics. The last two books are widely used in colleges and universities. Dr. James is a senior faculty member in the Economics Department at Dawson College, and a past professor in the Master in Business Administration (MBA) program at Concordia University in Montreal, Canada. He has also taught at McGill University.