CLOSE is Not a Four Letter Word!
by
Book Cover & Preview Text
Introduction
One Piece in the Puzzle of Success
Are you looking for THE ONE sales book to put you on top in your industry? Are you looking for the HOLY GRAIL sales book to make you the number one performer overnight?
Well, guess what? This ain’t it!
That is most likely not the answer that you would expect from someone who is supposed to be advising you on sales.
Will my book help you to sell better? I GUARANTEE IT!
Should you stop reading other sales books after you finish this one? ABSOLUTELY NOT!
I just want to be upfront with you from the start. There is no such thing as THE ONE sales book. Rather, look at each book on sales, mindset, personal growth, etc., as a piece to the puzzle of success. And, the most important piece to any puzzle is always the one that you are missing! In order to improve yourself and achieve sustained growth, there will always be that missing piece to the puzzle that you need to find. That is why you can never stop reading books and researching techniques.
I have read tons of books (give or take) on sales and mindset. Pretty much all of them have had at least one nugget that has stretched the bounds of my personal and professional development. Yet, there are only a handful of titles and authors that I can remember out of all these books. On occasion, I even ordered books that I had already read before. What was it about the handful of books that stuck with me above all the rest? It was the profound simplicity in their message. The greatest teachers break subjects down to their simplest form and transfer the knowledge to others in a way that then is easy to digest and remember.
What makes this book—this specific piece to the puzzle—so special? In the same way, the messages in this book contain a profound simplicity that will help you with your personal and professional development. The concepts are easy to understand and are presented in a way that you will remember.
Everything you have ever been taught, or will learn, about sales and development must incorporate the concepts taught in THIS BOOK in order to fully explode your potential. Whether you sell radio advertising, cell phones, pharmaceuticals, or any other type of product or service, this is the book that you will always want to keep close by so that you can be reminded of its simple, yet crucial, message on a daily basis.
To get you started, think about the word, CLOSE.
When you are closing for the business, visually think about the word, CLOSE.
Now drop the first letter and what do you have? LOSE
If you do not focus on the five important elements of a CLOSE, then you will LOSE, and LOSE is a four letter word.
All of your successful closes need to combine five key ingredients:
1) Customer
2) Love
3) Own it
4) Speak up
5) Ears
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Book Details
About the Book
Visually look at the word CLOSE.
Now drop the first letter and what do you have? LOSE. And LOSE is a four letter word!
C.L.O.S.E. is an acronym with five essential ingredients necessary for every sales call in order to truly explode one’s potential.
If one of the ingredients is left out, then you are more likely to LOSE than CLOSE the sale!
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“Most people are looking for the secret to sales. There is no secret, but Michael couldn’t make it easier for anyone to close more business. The book was easy to read and more importantly, easy to implement.”
~ Brian Parsley, WeSkill.com
“As a Closing how-to, this book offers a refreshing and relatable perspective on building and improving closing skills at any level. By putting these theories to work for you, you are improving your ability to close and therefore, improving your business.”
~ Trevor Johnson, Sales Recruiter – www.cartermackay.com
“FINALLY...someone has explained the art of “relationship selling” in an easy and fast way to read and comprehend. A must read for anyone in the sales industry; no matter what product or service you are selling!!! I have applied Michael’s advice in my job; the results are noticeable and rewarding.”
~ Author’s Mother (Thanks, Mom!)
About the Author
Michael Cammack has worked alongside some of the nation’s best sales trainers, managers, and sales representatives with major companies, such as TAP and Takeda Pharmaceuticals, Nextel Communications, and Cumulus Broadcasting. He has a motivational passion for helping others achieve sales success with a foundation of personal and professional development.
Throughout his career, Michael has learned simple techniques that he combines with personal experience that have always led him to the top in sales. His personal experience includes everything from working in the film and theatre industry, being the mascot for the Atlanta Braves, waiting tables, and handling outside sales to his everyday life at his