Marketing Matters
Jo Ann M. Colton's "Little Red Writer Book" Series Book 3
by
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PREFACE
A writer, by creative nature, is a multifaceted creature--a dreamer, a visionary, a scribe. You were motivated to start your writing project. Further, you had the tenacity to guide your work with relentless passion until you completed that which you started. Now you are there--wherever "there" is. You have arrived with your published book in your hand. As you sit in your favorite reading spot perusing the pages of this book, you are probably asking, "What do I do next?" Don't despair; simply take charge of the matter.
A need or problematic situation necessitates finding a solution. Being a dreamer, a visionary and a scribe are things within the writer's comfort zone, but that is not enough. Now that your book has been published you must stretch your limits beyond your comfort zone for that is the true test of knowing whether you are made of the "write" stuff.
The problem is that you want to sell books. Now you must find the solution. It is truly amazing what writers and others can accomplish when they put their minds to finding a solution through creative efforts. A writer, as you will soon discover, must wear many hats as he or she learns to become a necessary "jack-of-all-trades in the writer's world.
At this point, you must take off your writer's hat and put your writer's mindset on "hold." It is time to don your business hat because from this moment forward you are in business-the business of selling your book. As you journey through this book, you will be asked to try on other hats as well (the hat of a publicist, a public speaker, a public relations representative, a seminar facilitator, and above all, the hat of a marketing individual). In order to bring attention to your book and set it apart from all the others out there in the literary market, you will soon see that "marketing matters".
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About the Book
Marketing Matters
For writers who subscribe to the "nontraditional" approach to book publishing via self-publishing or publishing through a POD (print-on-demand) publisher, Marketing Matters belongs on your bookshelf.
Marketing is a means of transferring services and products to consumers. As indicated on Para Publishing's web site (www.parapublishing.com), citing R.R. Bowker, as reported in The Wall Street Journal, April 24, 2004, there are "over 2.8 million books in print." Writers will have to take an aggressive approach to targeting their book's audience and reaching their readers.
For those who feel a bit intimated by the subject, Marketing Matters provides a reassuring introduction into the mechanics of marketing. This basic guide offers an elementary glimpse of the muscle of activities involved in the marketing process. Designed for aspiring writers, beginning writers and recently published new writers who don't consider themselves marketers, the book presents helpful information and suggestions about marketing.
On the journey through its pages readers will learn of the connections between marketing, advertising, publicity and public relations. Marketing Matters also discusses the 4 Ps of marketing, what they mean and how they relate to the author's own book. From "MAPP-ing" for success, to thinking outside the box, from marketing plans to marketing tools, readers will soon be enlightened as to what they can do to market their books, even on a shoestring budget.
About the Author
Jo Ann M. Colton is a book writer of fiction (Pieces of the Puzzle) and nonfiction (The Entrepreneur's Guide to Business Basics 101). In addition, she is a freelance writer of business material for private clients, as well as newspaper, magazine and business profile articles.
Colton is an experienced public speaker, seminar/class instructor and workshop facilitator of writing-related and business topics. She also consults with emerging writers on various matters related to publishing and marketing.
Jo Ann M. Colton has founded and facilitated writers' groups in both Las Vegas and the Denver area. Her groups have offered writers an opportunity to meet and network with others of like minds, share writing resources, address topics of interest and concern, and experience and enjoy the occasion of allowing their works to be heard and critiqued by their peers.