Nail it Today With Both Hands

About the Book

Would you have enjoyed being a captive anthropoid in a zoo 100 years ago? Today, modern zoological parks simulate the natural habitats of the species in their sanctuaries. Gorillas and chimps thrive and reproduce. Many are released back into the wild. But in the corporate world management doesn’t seem to know the normal conditions for Homo sapiens to perform at his best, and sadly don’t care to learn. Anthropology, biology, psychology and sociology each teach us what Homo sapiens need to flourish. It is an enriched habitat that satisfies the needs and desires of hominids as they hunt and gather and compete for territory in the Corporate Zoo. Homo sapiens have two motivators that determine the effort they will put into work and how long they will continue doing it. Managers must sustain those motivations - with a two-handed approach that leaves no doubt that it produces profit. At a minimum, readers will figure out what they need from their bosses to fly after their goals. Managers will learn what drives team members and that they are dufuses if they don’t provide it. Companies will rethink the order of their priorities if they want to be more profitable. The tools included in Nail it Today seal the deal in this one-of-a-kind eye-opening revelation on business. You won’t put it down and you can’t ignore it. It hits too hard.

About the Author

Joe Cox has been a lifelong student of management. He started up the corporate ladder as a dishwasher for a restaurant chain in Denver in the 1960’s. After several years as a high school biology teacher, he entered the corporate world again and reached one goal in 1990 when he became President and CEO of a manufacturing company. After that, Cox went on his own as a business consultant. His clients included Pepsi Cola, Nabisco, Lockheed Martin, Hughes Supply, Cementos Progreso, the States of Kansas and Arizona, US West Communications, Frito Lay, UniFirst Corporation and many more large and small businesses over more than two decades. He currently consults for Zoetis, formerly Pfizer Animal Health. Cox attended the University of Colorado, Evangel University, University of South Africa, Damelin College and the University of Durban, Westville. Wherever he worked or studied, he had one thing on his mind - improving businesses’ performance. He waded through the research from the last 90 years and stayed abreast of new studies as they were published. He conducted numerous scientific studies of his own, testing his ideas and the conclusions of scholars in the management field. Cox also launched and operated several businesses in farming, construction and business consulting. To implement proven results, he developed a comprehensive set of principles and tools that train managers and make them accountable for profit at every organizational level through performance metrics. Nail it Today encapsulates not just the Author’s research, practice, experimentation and tools but the proven conclusions of every scholar and investigator who added to our understanding of management since the early 1900’s. The Author ties all concrete results together into an airtight case for growing profit by putting people first. Some sections of Cox’s and Zelaya’s 2007 book, What I Didn’t Learn in My MBA – The Third Dimension of Profit are included in support of the strategies offered. Joe Cox lives with his wife, business consultant Dr. Regina Rodriguez Cox, in Weston, Florida.