EXPOSED! The Weight Loss Industry Wants You to be FAT
Primitive Health and Fitness expert reveals his 9 secrets to quickly and dramatically transform your body
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Chapter #2: Why Most of What You’ve Learned
About Nutrition is Wrong
Notice the word I used here: Nutrition! I didn’t say Diet.
It seems that whenever we are talking about eating or weight loss, the Big “D” word comes out. Let me make it clear, Diet and Nutrition have very little to do with each other.
A diet denotes deprivation-- running a calorie deficit so that one can lose weight. Nutrition is about nourishment-- getting everything your body needs to be healthy and perform well.
I truly believe the Fat Loss industry has us focus on diets and not nourishment for the exact reason I EXPOSED them in chapter one. Their number one focus is not helping you get lean and healthy, it’s selling products. And the diet crazes that follow one after the other are a major factor in the perpetual wheel of fat loss and diet products.
If Nourishment Were the Focus
If the focus were on nourishment, the world would be a different place. If media covered nourishment and not fad diets; if stores sold Nourishment Plans (like the one I’ll describe later in the book); if pharmaceuticals focused on nourishing supplements and not wonder drugs, we wouldn’t have an obesity epidemic.
It would be virtually impossible for fast food restaurants to exist. It would be almost impossible for weight loss pills, goofy workouts and dull food-in-a-box eating solutions if we were educated on nourishment and not diets.
I will say this several times in this book. You need to completely shift your focus if you want to be lean and healthy. And pardon me for my harsh wording, but I’m trying to make a point here.
Do not approach weight loss like a “fat person trying to lose weight.” You should match your eating and lifestyle to the way a truly healthy, lean person lives…or as I’ll describe later…the way your primitive ancestors did. Approach weight loss like you are aligning your habits with someone that has already reached the goal you’d like to achieve.
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About the Book
Want to lose weight? Listen to the next pop-culture fad diet or exercise routine and you’re bound to end up where most Americans are; done with diets, bored with working out, and out of options. But then David Beares, Primitive Health and Fitness Expert, and owner of 39 Minute Workout, comes along and shatters all of our assumptions. And he has the audacity to point out something painfully obvious. We were healthy and lean for the bulk of human history. And we DIDN'T get there counting calories and lifting 5lb dumbbells. In this simple to follow book, David lays out his Three Pillar solution to be the leanest, sexiest, and healthiest person you have ever been. But HOW he tells you to get there may shock you...
About the Author
David Beares holds a unique perspective on health and fitness. He draws from his training as a Licensed Acupuncturist, a certified Russian Kettlebell instructor, his experience hiking the entire Appalachian Trail, and his training in primitive survival skills. This all comes together in a system that he calls the 39 Minute Workout, "Primitive Health and Fitness".