Aligning Corporate Lifecycles and Product Lifecycles

About the Book

In the development of products we tend to segregate the actual position of the corporation and the products, while we should considered both. In a clear evaluation of where the corporation is and where the portfolio is management can determine points of product development needs and market penetration. This book is a theoretical review and application of such activities.

About the Author

Dr. R.N. Givhan has over 20 years in engineering. I have spent my time developing spaceships, satellites, airplanes, and telecommunication, gathering information to extend and develop functioning organizations. I currently hold a BS in Electrical Engineering, MS in Electrical Engineering, and MS in Business Management, and PhD in Engineering Management, which expands my understanding of the engineering and corporate environments. In my spare time I coach AAU basketball and mentor young people, hoping to influence their interest in math and sciences.