‘Behavioural Economics’

About the Book

Behavioural Economics (BE) explains the problem, or the socio-economic issue from the human behaviour perspective. Inspiration economy and gamification are other concepts coming up that join BE in bringing in new solutions to any contemporary and future foresight challenge. All these three concepts depend on field tests that engage the providers and the beneficiaries in a common goal. Through the approaches of these three concepts, we can shape the current and future expected Quality of Life (QoL) challenges. In this book Dr Buheji and Dr Ahmed shows what is the best techniques and labs that could be used to motivate all the QoL stakeholders toward a better decision. One of the main outcomes of this work is that it sets a better awareness about new radical approaches that could be used for eliminating the widening communities’ disparities which could be seen clearly in the rising levels of the different life inequalities today and even more expected in the future. The reader hopefully would see that BE started to lead the new economic influence in shaping the QoL in ways never experienced before. The other two coming socio-economic driven concepts: Inspiration Economy and Gamification are also planning a new profound role in shaping further different QoL issues. The book is a good reference for practitioners, researchers and decision-makers concerned about the challenges of QoL, besides those working to raise the capacity of their community for a more accurate ‘Future Foresight’.

About the Author