Digital Marketing Answer Book

About the Book

As digital technology advances so also is a move from traditional marketing to what is today known as internet marketing or digital marketing. Marketing is all about reaching your target audience at the right place and at the right time. Digital marketing is an all-inclusive term for marketing products and services online using various methods such as websites, email, social media, and online advertising. This book is a collection of everything you need to know about digital marketing with materials provided carefully researched and with balanced arguments to support all the topics covered in the book. I highly recommend it to everyone, as I believe it will be a valuable and convenient resource for building the skills, knowledge, and confidence needed to become a capable and qualified digital marketing executive.

About the Author

Dr. David Obatomi is a distinguished Biochemical Toxicologist with extensive experience across diverse organisations, including universities, colleges, schools, industries, and validating agencies. His professional journey is marked by a robust portfolio of skills and numerous scientific publications in esteemed acdemic journals, alongside contributions to various scientific books. With a broad spectrum of teaching experience in academic institutions, Dr. Obatomi is deeply committed to supporting transformative initiatives that positively impact individuals’ lives. Driven by an insatiable quest for knowledge and a passion for continuous growth, Dr. Obatomi has successfully navigated numerous challenges and opportunities, honing a comprehensive skill set and deep expertise in his fields. Recently, he has ventured into the realm of consultancy services, leveraging his newly acquired training in Digital Marketing. This training has inspired him to author this book, aiming to address information gaps in the current market and provide valuable insights to readers. Dr. Obatomi’s unwavering dedication to education and professional excellence positions him as a leading figure in his discipline, and his latest work is a testament to his commitment to enriching the scientific community and beyond.