Total Hotel Mogel

About the Book

The future of upscale and luxury hotels is total revenues. No longer simply a matter of driving occupancy, properties in these categories must find ways to encourage guests of all segments to spend across a variety of ancillary revenue streams such as dining, wellness, golf and activities. For the brand and owner’s side, this optimizes profitability, while for the guest this augments the experience to maximize satisfaction – a true win-win. Broken down by sections corresponding to each major hotel operation, this book gives hoteliers the tools and inspiration to execute a total revenue-focused commercialization strategy.

About the Author

Larry and Adam Mogelonsky are a father-son consulting team constantly in search of ways to perfect the hotel experience for existing luxury and independent properties as well as for new luxury and upmarket developments. Sometimes that means incorporating new technology or new amenities as part of a PIP – in particular these days, wellness, as this book has demonstrated – but more often than not this means optimizing the assets a property already has to exude a true sense of the word ‘hospitality’. After a formal education in engineering and business plus a stint as a brand manager at Procter & Gamble, Larry’s first brush with the hotel industry was during his half-dozen years at a top ten advertising agency where he was the team leader for the Four Seasons Hotels & Resorts account. Smitten with the hospitality bug, Larry then founded LMA Communications Inc. in 1991 as a boutique firm specializing in hotels and tourism with clients across the globe. Since its inception through to its sale in 2015, LMA was recognized with over 75 Adrian Awards from HSMAI (Hospitality Sales and Marketing Association International) for its creativity and strategic business acumen, as well as being awarded TravelClick’s Worldwide e-Marketer of the Year. He was also named a Top 30 hospitality educator by International Hospitality Institute. Before joining his father in the family business, Adam attained an undergraduate degree in pre-medicine and was working as a therapist/personal trainer for several years. Starting as a copywriter and digital strategist right at the time when social media was becoming a major marketing platform for brands, Adam rose over the years to become an account director for LMA’s various hotel clients, working on projects beyond only marketing and into operational support. Upon the sale of LMA, Larry and Adam formed Hotel Mogel Consulting Ltd. as a way of helping solve critical issues and working closer with property owners, developers, operators and industry suppliers. Together, they strive to offer the best strategies for their clients, all while never losing sight of the core drivers of a great hotel experience and what will lead to long-term success. Working primarily in the luxury hotel space, their core philosophy is to look at a hotel’s ‘reason to visit’ as an emotional driver for continuous business growth and as a central objective that informs all other improvements or actions. Concurrent to their consultancy practice, both Larry and Adam are active hospitality writers and public speakers, with articles written by Larry then edited by Adam and multiple speaking engagements given by Larry around the world each year. To-date, they have published over 1,500 unique articles in a variety of trade journals and magazines while also producing seven prior books addressing operational and marketing issues for hoteliers. Both Adam and Larry are active speakers, with Adam focusing on wellness and human longevity’s applications for hotels and technology, while Larry delivers keynotes on guest experience, operational luxury, and market trends. Both Adam and Larry reside in Toronto. Larry lives with Maureen and their 160-pound Bouvier des Flandres named Hondo, while Adam lives downtown mere blocks from all the greatest hotel developments in this booming city. Contact them at adam@hotelmogel.com and larry@hotelmogel.com.