The Broker’s Bible

About the Book

The Broker’s Bible is a chapter-by-chapter guide for real estate companies and agent teams, designed to increase production and profit. At its core is a client-centered approach, recognizing that companies embracing this philosophy become the most attractive workplaces, boosting recruitment and retention. By raising the skill level of management and agents, implementing effective training and coaching, and utilizing updated marketing strategies, this guide provides a proven roadmap to achieving greater success.

About the Author

Nancy Gardner has been a visionary in the real estate industry as an author, public speaker, executive coach, and trainer since 1997. Years ahead of the curve, Nancy began in 2007 teaching Brokers and Agents the critical importance of local market data, absorption rate pricing, and professional presentations. Her innovative approach to personalized marketing, centered on the principle that “it’s about them, not us,” set a new standard long before it became a widespread practice. By 2014, Nancy was already stressing the necessity of sharing production results and client reviews, both online and offline. She recognized early on that real estate relationships must be personalized, substantive and relevant to meet the evolving expectations of buyers and sellers. Nancy continues to lead the way by guiding the development of client guarantees and leveraging video marketing strategies. Most recently, she has incorporated A-I into her teachings, emphasizing the importance of thoughtful editing to maintain quality and authenticity.