Chapter One
Out of the box you do not have to
be tall, dark, and handsome, or pretty if that is your gender. It helps, but
it’s not necessary. Next, much like in real estate, location is important. In
the world of the licensed PI, the ability to learn is important. To survive,
you must become a fully functioning licensed professional capable of exercising
all the fundamental skills of our profession and the business world. Fall short
of this; don’t leave your day job.
A good start is
understanding the word “professional”. Here is a word misused and
misunderstood like few other words. It is tacked on to so many other words to
indicate quality that many people do not know or care to know the real meaning.
What it really means is “ licensed by the state in
which you practice your profession.”
Becoming a licensed professional
private detective is obtainable. The journey is long, littered with pitfalls
and obstacles. But, it’s not impossible. I did it, and so can you. This is what
this book is about. How to get there, and once there, how to
stay there. In this mix are many of the more unusual cases I worked, how
I worked them, and why I worked them the way I did.
Lets
talk about basics. First a realty check. Forget about the big murder case.
You’re not going to go out and solve a murder case that the police cannot
solve. It is not going to happen now, later, or ever. If you think so you’re
watching to many TV shows or going to the movies to
often. Entertaining yes, but it’s never going to happen in real life. You will
find niches in the broad variety of work in the investigation field that you
are comfortable with. Some detectives just like doctors and attorneys
specialize but there are also many that do not. They are generalists in the
pursuit of their profession.
Together we will explore how
you’re going to do that. You’re going to learn what a good PI really does and
how he does it. As I relate to you the varied type cases I worked you’ll
discover what it takes to be successful. Most importantly I am going to give
you a lifetime of advice based on fifty years of street and management
experience.
We will also spend many pages
talking about you. How to sell yourself. How to present yourself. How to put
yourself in the win-win column. Many PIs I know are part- timers. They
are part-timers because they never learned how to sell themselves-----------
Chapter Two
To succeed, you have to be
professional in every aspect. You must be tireless in your quest for success
and you start by MARKETING YOURSELF. Are
you saleable? Are you a good sell? You purchased this book. You want to
succeed. Good start. Good for you. Now I know you don’t want to become another
big dumb gumshoe. The formula people is a simple one.
It is YOU equals MONEY. Hopefully you now realize the formula starts with you,
will always be you, and will end with you. If you do it right, it equals money.
Clean yourself up physically so
that you are presentable. If you have bad teeth, get them fixed and learn how
to smile. Moderate haircut is always nice as is trimmed and cleaned
fingernails. You get the picture, first impression counts and it will always
count. You can be the best PI around but if you look like crap warmed over you
will never get the chance to demonstrate your skills and make money while doing
it. The CEO/VIP that is going to pay the bill expects to see a professional
with good communication skills. He or she also wants to see and hear good
manners and a sense of confidence that you can get
the
assignment successfully completed on time and at a reasonable
cost----------------
Chapter Three
A real professional PI works,
other PIs only talk about it. Don’t wait for the phone to ring; you must make
it ring. In the beginning, you have to find work. As a rule it will not find
you. You can pass out nicely done business cards, digitally processed
brochures, and punchy one-page business letters to every lawyer in you county.
And then you wait like the guy in the washing machine commercial. And you wait
some more. ----------------
Chapter Four
Let’s change the tone of this
chapter. You must be getting tired of how-to-market yourself rhetoric. We are
going to talk about my very first case and my very first dollar working as an
independent PI. I am going to teach you a few tricks of the trade as we
navigate our way through something that is not too spectacular in nature.
Sorry, there are no murders, shootouts, explosions, car chases, car crashes or
karate chops. Most of what you’re going to do is ho-hum and nothing like what you see in the movies. So get used to the
idea----------
Chapter Nine
In this chapter we will continue
exploring unique ways of putting all that real or imaginary talent you have to
good use. As always we will have brief side trips into that important genetic
diversity we all have. Whether you call your actions to promote yourself
networking or interacting, you must have a business plan to meet people,
(clients) to make money. The time between meeting and money is where all that
character we have been talking about begins to hopefully pay off.
----------------
Chapter Ten
The Chicago
area is unique in that it literally sprawls from Wisconsin
on the north to Indiana to the
south. I bounced over the state lines now and then for a quick something or
other and soon came to the conclusion that I should be licensed to operate
legally in the adjoining states of at least Wisconsin
and Indiana. I procrastinated
about this for months as I gave this idea some thought.
One morning I received a phone
from a national firm headquartered in, of all places, Iowa.
They would need me in two months and the uniqueness of the case wetted my
appetite, as did the money. I would have to reserve two to three weeks
exclusively for them and personally work the case. There